RW fabricated and built a multi-zone experiential environment for Thayers Skincare at Winter X Games 2024, translating the brand’s bold visual language into a fully immersive, walk-through installation. The activation featured sculptural architectural forms, branded portals, integrated product displays, and interactive moments designed to engage fans on site and encourage social sharing.

The build combined custom carpentry, precision fabrication, and high-impact graphic surfaces to create a cohesive environment that balanced brand storytelling with durability and crowd flow in a high-traffic winter sports setting. From layered dimensional walls to illuminated frames and branded thresholds, each element was engineered for rapid installation, visual punch, and repeatable photo moments.

Design by Alison Melillo.
Photos shown from the completed experiential event build.